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Transparent Eyeball

Full-Stack Marketing Consulting for Mobile Games & Family Apps

Your end-to-end strategic partner from brand building through go-to-market. One senior strategist. Every marketing discipline. Zero gaps between strategy and execution.

Discover Your GTM Readiness

The Full-Spectrum Approach

Strategy Without Seams

Most teams cobble together specialists. You get one senior strategist who sees the entire picture and connects every discipline into a single, coherent growth engine.

Brand Strategy
Transmedia
Storytelling
Strategic
Partnerships
Go-to-Market
Strategy
Growth
Marketing

Brand Strategy

Define your positioning, audience, and narrative foundation. Build a brand that resonates with families and stands out in crowded app stores.

Transmedia Storytelling

Extend your IP across platforms and touchpoints. Create narrative ecosystems that deepen engagement and build lasting emotional connections.

Strategic Partnerships

Identify and secure the right partners, licensors, and distribution channels. Leverage relationships that multiply reach without multiplying spend.

Go-to-Market Strategy

Plan every phase from soft launch to scale. Coordinate timing, channels, messaging, and budget into a launch that actually lands.

Growth Marketing

Drive acquisition, retention, and revenue through data-informed UA, ASO, creative testing, and lifecycle marketing. Scale what works, cut what doesn't.

Why Integration Matters

When brand, narrative, partnerships, and growth work as one system instead of separate silos, every dollar works harder and every message reinforces the last. That's the Transparent Eyeball difference.

Free Strategic Tool

GTM Readiness Assessment

Answer a few questions about your game or app and receive a personalized go-to-market brief with actionable recommendations.

Question 1 of 10

Trusted By

World-Class Partners

Marja Konttinen

About

Marja Konttinen

Founder, Transparent Eyeball

A senior marketing strategist with deep roots in mobile games and family entertainment. Marja has shaped go-to-market strategies and brand narratives for some of the most recognized names in children's digital media.

With experience spanning brand development, transmedia storytelling, strategic partnerships, and performance marketing, she brings a rare full-spectrum perspective to every engagement. No handoffs between specialists, no gaps between strategy and execution.

Marja works as a true strategic partner: embedded in your team, fluent in your product, and accountable for results across the entire marketing stack.

15+
Years in Mobile & Family
50M+
Users Reached
Full Stack
Brand to Growth

Get in Touch

Let's Build Your
Growth Engine

Whether you're pre-launch or scaling, the first step is a conversation. Tell me about your game or app and I'll tell you how I can help.

hello@transparenteyeball.fi
Helsinki, Finland / Remote Worldwide
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