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Transparent Eyeball

Full-Stack Marketing Consulting for Mobile Games & Family Apps

Your end-to-end strategic partner from brand building through go-to-market. One senior strategist. Every marketing discipline. Zero gaps between strategy and execution.

Discover Your GTM Readiness

The Full-Spectrum Approach

Strategy Without Seams

Most teams cobble together specialists. You get one senior strategist who sees the entire picture and connects every discipline into a single, coherent growth engine.

Brand Strategy
Transmedia
Storytelling
Strategic
Partnerships
Go-to-Market
Strategy
Growth
Marketing

Brand Strategy

Define your positioning, audience, and narrative foundation. Build a brand that resonates with families and stands out in crowded app stores.

Transmedia Storytelling

Extend your IP across platforms and touchpoints. Create narrative ecosystems that deepen engagement and build lasting emotional connections.

Strategic Partnerships

Identify and secure the right partners, licensors, and distribution channels. Leverage relationships that multiply reach without multiplying spend.

Go-to-Market Strategy

Plan every phase from soft launch to scale. Coordinate timing, channels, messaging, and budget into a launch that actually lands.

Growth Marketing

Drive acquisition, retention, and revenue through data-informed UA, ASO, creative testing, and lifecycle marketing. Scale what works, cut what doesn't.

Why Integration Matters

When brand, narrative, partnerships, and growth work as one system instead of separate silos, every dollar works harder and every message reinforces the last. That's the Transparent Eyeball difference.

Free tools

Start Before We Talk

Explore frameworks, assess your readiness, and read practical guides — all before booking a single call.

GTM Readiness Assessment

10 questions. Get a personalized go-to-market brief with benchmarks, roadmap, and strategic recommendations for your game or app.

Take the assessment →

GTM Resources

Templates, frameworks, and guides organized by lifecycle stage. From idea validation through growth and retention — pick what you need.

Browse resources →

Blog

Practical thinking on kids' game marketing, soft-launch playbooks, compliance frameworks, and go-to-market strategy.

Read articles →

Trusted By

World-Class Partners

Marja Konttinen

About

Marja Konttinen

Founder, Transparent Eyeball

15+ years launching digital products across games, emerging tech, and culture — from Angry Birds at Rovio to immersive Fortnite experiences for the Finnish National Gallery.

15+
Years in Games & Tech
1B+
Downloads (Angry Birds era)
Full Stack
Brand to Growth

Selected Client Work

Toca Boca / Sago Mini

2024–2025

Product Marketing Consultant

Go-to-market planning, product marketing, and brand alignment for globally recognised children's entertainment IP. Audience: Gen Alpha and their parents.

Finnish National Gallery

2023–2024

Creative Strategist, Art Heist in Fortnite

Led creative strategy and narrative development for an immersive Fortnite experience bringing young audiences into contact with fine art. Winner, Grand One 2023 — Most Innovative Technology Use.

Lockwood Publishing

2021–2022

Marketing Director

Directed marketing across UA, In-app, CRM, Social Media, and Community for one of the UK's leading live games studios. Managed partnerships with TikTok, Apple, and Google. Led the marketing campaign for The Voice (2021).

Games Industry Background

A career built inside the industry — not alongside it.

Rovio Entertainment
Marketing Director during Angry Birds' growth from 1M to 1B downloads. Managed brand partnerships, global campaigns, and IP marketing across games, animation, books, and merchandise.
Flaregames
Marketing Director overseeing a publishing portfolio of 20+ titles across assessment, soft launch, and live ops.
Lightneer
CMO from seed stage, leading brand strategy and GTM for a studio focused on games for learning.
Hatch Entertainment / Hatch Kids
Head of Marketing for a cloud gaming service targeting children aged 2–8.
Decentraland Foundation
Global Marketing Lead, managing product marketing, PR, community, and quarterly major events at the intersection of Web3, culture, and digital fashion.

Get in Touch

Let's Build Your
Growth Engine

Whether you're pre-launch or scaling, the first step is a conversation. Tell me about your game or app and I'll tell you how I can help.

hello@transparenteyeball.fi
Helsinki, Finland / Remote Worldwide
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